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Marketplace Blueprint: Product Marketing Strategies for Amazon

Dec 17, 2019

Does adding keywords to a listing really increase sales?

Amazon tells us that people find products primarily through search.  Adding additional keywords gives your products more doorways for customers to find your product.  Adding keywords to the backend of a listing or to the existing bullets or title of a listing...

Dec 10, 2019

In this episode, Mark Buringer of Qubit Toys shares his company's experience and what it was like being featured on the first season of a national show like Shark Tank.  Mark tells us about his path to get on the show. Mark goes on to explain how the show's dynamic worked in his case, the contingency deal he was able to...

Dec 2, 2019

Variation listings on Amazon can help you increase sales, conversion, and lower your ad costs. We share the fundamentals of parent-child listings on Amazon.


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Nov 19, 2019

Moving from Vendor Central to Seller Central on Amazon

There are specific considerations and timing that has to take place when considering moving your sales on Amazon from Vendor Central to Seller Central to make sure that you do not jeopardize your relationship with Amazon during the transition.  If you think you may...

Nov 12, 2019

How do you list products on Amazon without a UPC?

Amazon has specific rules on what type of UPCs that they will accept as valid.  In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode database.

Do I need a UPC to list my product on Amazon?

The answer to that problem can depend on a few...