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Marketplace Blueprint: Product Marketing Strategies for Amazon

Sep 26, 2019

Having trouble getting your changes to go through on Amazon? 

Making changes to product detail pages seems like it should be an easy process.  However, depending on the history of an ASIN and if it was created on Vendor Central or Seller Central sometimes it can be difficult getting changes to process on product detail...


Sep 23, 2019

Amazon announced 10 new states they will be automatically collecting sales tax

As of October 1st Amazon will be automatically collecting and remitting sales tax in 10 additional states.  This has left many Amazon retailers confused on how this will affect them going forward.   In this episode, Peter Mantell of Ampersand...


Sep 20, 2019

How do you build brand affinity, awareness, and sales a brand owner or manufacturer?

It is possible to build a brand with national recognition utilizing the Amazon platform.  Jeff Cohen of SellerLabs shares how he has seen brands build brand awareness and gain market share from much larger competitors by leveraging the...


Sep 18, 2019

Chris McCabe of EcommerceChris.com is an expert in working with sellers and brands in the area of account and ASIN reinstatement.  In this episode, we talk about what Amazon is looking for in your POA (Plan of Action) when your account is suspended. Here is some vocabulary to help you follow along with the show:

Account...


Sep 15, 2019

The Sponsored Display Program (beta) was recently rolled out by Amazon.  While the program had been available before on a limited basis, the new expanded beta opens the program up to a much wider group of sellers on the Amazon platform.  This program allows advertisers to retarget based off of audiences and...