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Marketplace Blueprint: Product Marketing Strategies for Amazon

Nov 19, 2019

Moving from Vendor Central to Seller Central on Amazon

There are specific considerations and timing that has to take place when considering moving your sales on Amazon from Vendor Central to Seller Central to make sure that you do not jeopardize your relationship with Amazon during the transition.  If you think you may...

Nov 12, 2019

How do you list products on Amazon without a UPC?

Amazon has specific rules on what type of UPCs that they will accept as valid.  In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode database.

Do I need a UPC to list my product on Amazon?

The answer to that problem can depend on a few...

Nov 5, 2019

Have you noticed a recent drop in sales you can't explain?

Amazon has recently changed its search algorithm to increase the importance of geo ranking for both SERP ranking and Buy Box percentage.  If you have noticed a dip in sales and you cannot identify an apparent reason why geo ranking might be impacting...