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Marketplace Blueprint: Product Marketing Strategies for Amazon

Nov 5, 2019

Have you noticed a recent drop in sales you can't explain?

Amazon has recently changed its search algorithm to increase the importance of geo ranking for both SERP ranking and Buy Box percentage.  If you have noticed a dip in sales and you cannot identify an apparent reason why geo ranking might be impacting your sales.

While the location of the buyer and the inventory has always been a part of Amazon's algorithm since Amazon rolled out one day, shipping, the importance of the location of the search query has increased.  Amazon now looks at the ability to get an item delivered with one-day shipping for both SERP ranking and buy box rotation.  This has caused a sub-section of Amazon sellers to have a sudden deceleration in their Amazon sales.

In this episode, Nate and Robyn share about what Geo Ranking is and how it could be affecting your sales on Amazon.


Looking for support, training, or someone to handle your Amazon channel sales for you?
Contact us at for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central. 

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.