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Marketplace Blueprint: Product Marketing Strategies for Amazon

Feb 25, 2020

In this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association).  She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business. 

Find a support network.

Growing a business can be isolating.  Knowing where to turn for help and support can make the difference in the success of your business.  Sue shares first about what ASTRA is and no matter what type of product you make, there is probably a similar association for your category or product type.  

ASTRA helps its members connect and do business with great manufacturer reps, connect to brick and mortar stores, and talk with others about how to handle online sales like Amazon.